Jordan Vale

Coaching for owners doing $500K to $5M

Scale YourBusiness.No Guesswork.

Straight answers, a written plan, and a coach who reads your numbers before the call. Bring the real spreadsheet. We work on it together.

Free download

The 90-Day Owner's Scorecard

21 questions that show where the cash goes. Founders finish it in one sitting.

Demo form. Nothing is sent or stored.

310+

Owners coached

18 yrs

Running teams

4.9/5

Session rating

Portrait of the coach standing in a bright office, arms folded

Next opening

3 discovery slots, October

Featured In

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Coaching Programs

Three ways to work together.

Pick the format that fits your stage. Every option starts with a 30-minute discovery call, and you decide after that.

1-on-1 Coaching

Most booked

$1,200per month

Private work on your numbers, your team, and your next two quarters.

  • Two 60-minute calls each month
  • A written 90-day plan you can hand to your team
  • Async access for fast questions between calls
  • Quarterly review of margin, cash, and pipeline
Apply Now

Group Mastermind

$450per month

Eight operators, one hot seat at a time, honest feedback every week.

  • Weekly 90-minute group call
  • Peer review of your plan before you run it
  • Shared playbooks for hiring and pricing
  • Monthly guest session with a specialist
Apply Now

Self-Paced Course

$390one time

The full system, on your schedule, with the worksheets included.

  • 12 short video modules
  • The scorecard and budget worksheets
  • Fill-in hiring and pricing templates
  • Lifetime access to updates
Apply Now

Sample pricing for this demo. No checkout or payment step is connected.

Testimonials

What clients say after ninety days.

"We fixed pricing in the first month. The quarter after that was the cleanest we have ever run."
Portrait placeholder for Dana WhitfieldDana WhitfieldFounder, Northline Studio
"He asks the one question I have been avoiding. Then we build the fix before the call ends."
Portrait placeholder for Marcus ReyesMarcus ReyesOwner, Reyes & Sons Plumbing
"No slides and no theory. We open my numbers, pick two actions, and I leave with a plan."
Portrait placeholder for Priya NandalPriya NandalManaging Director, Alder Court
Coach working at a desk with a notebook and coffee

310+

Owners coached

About the Founder

Jordan Vale

I spent 18 years inside companies before I coached anyone. Two of them I owned. One I sold. The rest I ran as an operator, hiring, pricing, and fixing the mess that growth leaves behind.

Now I sit on the other side of the table. Every session starts with your numbers, not a framework. You leave with a short list you can actually finish before we meet again.

  • 18 years running and selling service businesses
  • 310 owners coached since 2016
  • Former COO of a 60-person regional firm
  • Based in Portland, works with clients nationwide

Resources

Read this before we talk.

Short, practical pieces written for owners. No email wall, no fluff.

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Worksheet

The 90-Day Owner’s Scorecard

21 questions that show where the cash goes. Print it, fill it, bring it to your next team meeting.

Read the piece
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Guide

Pricing That Holds Under Pressure

How to raise rates without losing the customers worth keeping. A plain four-step process.

Read the piece
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Playbook

Hiring Your First Ops Lead

The role, the scorecard, and the three interview questions that separate doers from managers.

Read the piece